James McAvady

James McAvady has a diverse work experience spanning multiple industries. James started their career as a Helpdesk Support Technician and Hardware Support at Seddon Atkinson Vehicles in 2000. James then worked as a Callcenter Agent at Time and Tiny Computers in 2002, providing technical support to customers.

In 2004, James joined Boots as a Dispatch Service Operative and FLT Instructor, where they were responsible for loading and unloading stock, preparing it for transit, and managing documentation.

In 1998, James worked at the Gracie Fields Theatre as a Sound Engineer, Lighting Engineer, Theatre Technician, and Stage Manager. James handled various tasks ranging from sound engineering to general stage management.

From 2013 to 2014, James worked at Ampersand Commerce as a Graduate Front-End Web Developer, gaining experience in e-commerce and Magento development within an agile environment.

James then worked as a Freelancer at Responsive Developer in 2014, specializing in web technology.

Since 2015, James has been associated with smartebusiness - Ecommerce Growth Specialists. James started as the Head of Support and Frontend Developer and eventually became the Shopify Lead Developer. James also served as a Software Engineer - Frontend Developer, showcasing their expertise in front-end development and partial full-stack development.

Throughout their career, James demonstrated a strong technical skillset and an ability to adapt to different roles and industries.

James McAvady attended The Manchester Metropolitan University from 2009 to 2013, where they obtained a BSC(hons) degree in Web Development. Their field of study was Web Page, Digital/Multimedia, and Informational Resources Design. In addition to their degree, James has obtained several certifications, including "Business Fundamentals" and "Theme Development" from Shopify Partners in June 2021. James also obtained a certification in "BSC(hons) Web Development" from Manchester Metropolitan University in August 2013. Prior to their university education, James obtained certifications in various fields such as "Manual Lifting & Handling" from Pristine Condition Ltd in April 2005, "Basic food hygiene" from the Chartered Institute of Environmental Health in May 1999, "Basic Sound Reinforcement" from Wigwam Acoustics Ltd in February 1999, "Intergrated business technology stage 2" from RSA in July 1998, and "Communications exercise" from the 75th Engineer regiment(v) in March 1994. James also obtained a certification as a "Lift Truck Operator Instructor" from RTITB in July 2009.

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smartebusiness - Ecommerce Growth Specialists

Smartebusiness is now one of the largest Ecommerce growth agencies in Manchester. Founded by two brothers in 2003, with over 30 dedicated specialists We focus exclusively on Ecommerce with all our main Ecommerce Team being trained by the Hammersley Brothers' Certified Ecommerce Training Programs. We’re proud to say the majority of our larger clients (some have 9 figures annual incomes and are household names in both the UK and abroad) have been with us for many years, so we have a tremendous amount of experience in how to grow ecommerce businesses. We enjoy making our clients grow online, that’s what we do! We know that if you do well we do well and so we consider it less of a supplier/client relationship than that of a business partnership. What makes us different to other Ecommerce Agencies? First and foremost, we are Ecommerce Growth Specialists. Our 20+ Years of experience means understand the fundamental drivers to growing online revenue and because we’re exclusively Ecommerce specialists we understand Ecommerce ‘inside out’. This means, we are able to analyse what parts of your Ecommerce store are weak and strong, and then implement the solutions within the Ecommerce Business. It means, we know ‘what, when & how’ to implement ecommerce development work at the absolute best time for maximum revenue growth. This process is continually repeated with all our Ecommerce clients; ‘we benchmark, we implement, we repeat’. It’s the reason our clients have been rewarded with continued online growth. It removes all the guess work and emotion of knowing what Ecommerce development to do when. Our unique approach is a rational and proven method of scaling ecommerce businesses. For more information, please contact us.


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