Siti Sofiah is the General Manager of Segmentation & Revenue Enhancement at PT. Smartfren Telecom, where they are responsible for planning and delivering marketing strategies to achieve financial goals. Previously, Siti worked at PT. Bakrie Telecom Tbk in various roles, including Manager of Segmentation & Revenue Enhancement and Loyalty Manager for both High Value and Mass Market Segments, focusing on customer retention and revenue growth. Siti holds a Bachelor of Communication degree from Universitas Sahid, completed in 1998. Their strong leadership and analytical skills are complemented by a proactive approach to problem-solving.
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