SmartLink is a strategic event management company. We help associations and organizations design and deliver events that are built around clear goals, managed with financial discipline, and measured for outcomes that matter.

We are not event planners brought in to coordinate logistics. We are a strategic partner. Our role is to think bigger than the typical event firm and connect every planning decision, from budget and program to marketing, partnerships, and technology, to a defined set of outcomes the organization actually cares about.

We work across the full event lifecycle. That can mean coming in at the strategy stage to define what success looks like and build the plan around it. It can mean leading end-to-end delivery of a flagship conference or congress. It can mean stepping into an existing project to provide the structure and leadership it needs to deliver well. Or it can mean looking across a portfolio of events and helping an organization build a more consistent, outcome-driven approach across the year.

Our primary clients are nonprofit associations that rely on their annual conference or congress to deliver member value, grow non-dues revenue, and demonstrate impact to leadership and funders. We also work with organizations and teams that use events as a strategic tool for growth, relationship building, and business development.

SmartLink was founded in 2016 and incorporated in 2023. We are based in Vancouver, British Columbia, and work with clients across Canada and internationally.

SmartLink

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SmartLink

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