Alice Yu is a seasoned professional in marketing and digital strategy, currently serving as a Market Advisor at Smartly and Chief Strategy Officer at IMAG Marketing. With a wealth of experience, previous roles include Chief Transformation Officer at GroupM, where Alice focused on strategic planning and business transformation, and leadership positions at Dentsu Aegis Network and Starcom, enhancing digital marketing capabilities and client engagement. Alice's educational background includes a Master of Science in Mass Communications from Boston University and a Master of Arts in Marketing & Communication from Emerson College, underscoring a strong foundation in both communications and marketing strategy.
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