Andreas Ahlbäck is a seasoned professional in product management and consulting with a diverse background in technology and digital industries. Currently serving as a Senior Product Manager at Smartly since September 2023, Andreas oversees campaign management tools for TikTok, Pinterest, and X. Previously, Andreas held the role of Senior Product Manager at Vainu, where the focus was on leveraging data to enhance clients' sales and marketing strategies. Experience at Netlight as an Associate Manager involved various consulting roles, assisting numerous clients with data governance, product ownership, and strategic project management. Past roles include consulting positions at IBM, project engineering at ABB, and teaching windsurfing and stand-up paddleboarding. Educational credentials include a Master’s Degree in Industrial Management and Engineering from Aalto University and an Erasmus exchange at HEC Lausanne.
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