Caio Couto

Caio Couto is a Customer Success Manager for LatAm at Smartly.io since October 2021, specializing in cross-channel expertise for large advertisers across multiple markets, delivering tailored support and strategic guidance. Prior to this role, Caio served as Senior Marketing Manager/Product Owner at Grupo de Moda Soma, overseeing performance media planning for the FARM brand and focusing on digital campaign strategies. With experience as a Senior Media Analyst at WMcCann, Caio contributed to hybrid campaign planning and execution for clients such as Estácio while starting as a Junior Media Analyst handling various high-profile brands. Caio's early career includes roles as a Media Intern and Web Designer at Monte Castelo Ideias and Universidade Federal Fluminense. Caio holds a degree in Publicidade from Universidade Federal Fluminense, completed in 2017.