Edward Lyon

Edward Lyon is an experienced professional in the digital marketing and advertising industry, currently serving as VP of Smartly Solutions at Smartly since August 2022. Prior to this role, Edward held various positions at Ad-lib Digital as Chief Product Officer and at Essence, where responsibilities included Account Director, Programmatic Director, and Senior Programmatic Manager. Edward's career also included a role as DSP Integration Manager at StickyADS.tv and several positions within Essence, starting as Account Executive and progressing to Programmatic Account Manager. Edward holds an MSc in European Governance from the University of Bristol, completed in 2011, and attended Sherborne School from 2000 to 2005.