Howard Lloyd is a seasoned professional in customer success and marketing, currently serving as Head of Customer Success EMEA at Smartly since January 2024 and previously holding the position of Head of Marketing at CaptionHub from May 2023 to October 2023. Lloyd has a notable background in leading customer success teams, having excelled as the Head of Customer Success for Europe at Ad-Lib.io (acquired by Smartly in 2022), where performance exceeded yearly targets by 206% and achieved 95% client retention. Prior experience includes strategic roles at Deliveroo, where brand marketing efforts were crucial during the IPO preparation, and extensive tenure at Essence overseeing planning teams for high-profile clients. Lloyd began the professional journey at Apple Inc. specializing in project management after earning a BSc in Computer Science from Royal Holloway, University of London.
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