Howie Lloyd is currently the Director of Customer Success at Smartly, where they lead efforts across Northern Europe. With extensive experience in agencies, MarTech/AdTech platforms, and client-side organizations, Howie has held significant roles that emphasize customer success and marketing strategy. Previously, they excelled as Head of Customer Success for EMEA at Ad-Lib.io, achieving remarkable client retention rates before the company was acquired by Smartly. Educated at Royal Holloway, University of London, Howie earned a BSc in Computer Science and has a proven track record of driving growth and mentoring teams in their career.