Joe Perkins is an experienced Client Partner currently engaged with Smartly since September 2025. Prior to this role, Joe led the Lenovo APAC team at Assembly Global, managing a team of over 40 to enhance digital strategies across multiple regions. Throughout a career that includes significant roles at TikTok, Meta, and Facebook, Joe has consistently driven senior stakeholder engagement and delivered impressive revenue growth through innovative campaigns in financial services and automotive sectors. Joe's expertise also extends to digital strategy formulation at Initiative and MEC, where impactful digital transformations and campaign optimizations were achieved. Joe holds a degree in Business and Information Technology from Nottingham Trent University.
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