Lawrence Rowles

Lawrence Rowles currently serves as a Business Analytics Manager at Smartly since April 2023. Previously, Lawrence held the position of Analytics Manager at Taptap Send from July 2021 to January 2023 and worked as an Engagement Manager and Business Consultant at Applied Predictive Technologies from February 2018 to June 2021, focusing on consulting multi-industry EMEA corporations on C-level strategic decisions using predictive data analytics. Prior experience includes serving as a Senior Business Analyst at BearingPoint, where projects spanned financial services, utilities, and retail, as well as pro bono engagements. Additionally, Lawrence worked as an Associate Consultant at dunnhumby, delivering insights through big data and consumer behavior analysis for retailers and CPGs, and gained exposure to C-level executives during a summer internship at CEB. Earlier in the career, Lawrence shared expertise as a Classical Guitar Tutor. Academic credentials include a Master of Arts in Economics from the University of Cambridge, obtained between 2012 and 2015.