Maxwell Tang

Maxwell Tang currently serves as Chief Product Officer at Smartly since October 2025. Prior to this role, Maxwell worked at Etsy from June 2013 to October 2025, where responsibilities progressed from Senior Product Manager to VP of Product - Search & Discovery, overseeing significant aspects of marketplace growth and revenue generation. Key achievements include scaling various product teams, transforming Etsy's discovery processes, and enhancing advertising strategies that became core revenue streams. Earlier experience includes brand management at Balsam Brands, where Maxwell contributed to e-commerce business scaling, as well as a summer internship in equity research at J.P. Morgan. Maxwell holds a Bachelor of Arts in Economics with General Honors from the University of Chicago.