Plan Better. Optimize Faster. Measure Smarter – Across All Media:
Smartme Analytics is the single source and people-based crossmedia platform that enables the optimization of multimedia advertising: Linear TV, CTV, OTT, VOD, OOH, DOOH, Radio, Display and Cinema. 

Smartme is the future of Crossmedia Measurement thanks to Automatic Content Recognition, Geolocation and Tracking propietary technology deployed in real users. 

In the planning phase, our platform enables the selection of a media and channel mix that maximizes incremental coverage based on comprehensive, comparable, and unified deterministic data of media consumption and ad exposition.

During the execution phase of the advertising campaign, we monitor the performance and full funnel effectiveness, providing global crossmedia and end user level exposition data that reflects each medium's contribution to business objectives.

Smartme Analytics' measurement solution is characterized by starting from a single source that captures the complete consumer journey, from multimedia impact to the effect on different phases of the funnel, whether they are branding or performance.

In this way, for the first time, a unified and global view is obtained, covering both online and offline media thanks to a complete proprietary technology including digital tracking, ACR, geolocation and tagging. All of this is achieved through passive, non-intrusive measurement that is also respectful of user privacy as it not depends on third party cookies.

Smartme Analytics

Lola Chicon

This department focuses on analyzing datasets to extract insights and support decision-making processes.

Data Analysis

This department manages client relationships and partnerships to enhance business collaboration and satisfaction.

Client Services

This department focuses on building and managing relationships within the community to enhance engagement and support.

Community Engagement

This department focuses on analyzing and interpreting complex data to drive decision-making and strategic initiatives.

Data Analytics

This department provides strategic direction and oversees the overall operations and vision of the organization.

Executive Leadership

This department analyzes sports data to provide insights and enhance performance measurement.

Smartme Analytics

Org chart

Teams

Data Analysis

Client Services

Community Engagement

Data Analytics

Executive Leadership

Sports Analytics

Offices

Smartme Analytics

Org chart

Teams

Data Analysis

Client Services

Community Engagement

Data Analytics

Executive Leadership

Sports Analytics

Offices

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