Steve Loader

Steve Loader currently holds the position of EMEA Sales - Sports at SmartMedia Technologies, starting in February 2024. Prior experience includes roles such as Sponsorship Marketplace at Horizm, Business Development Director at Nielsen Sports, and International Lead at GumGum, where a focus on utilizing computer vision technology to enhance the measurement of sports sponsorships was prominent. Steve also served as Interactive Business Development Director at Happy Finish, and as a Senior Business Development Manager while self-employed, providing strategic guidance in media, tech, and PR. Earlier roles involved significant contributions at Blippar in commercial and account management, and as Agency Director at Jemm Media Ltd. Steve began a career in commerce with Screwfix and served in the British Army as a Combat Infantry Soldier. Educational background includes attendance at Stanchester Community School from 2000 to 2005.