Smartodds is a company based in North London which provides statistical research and consulting services about sports.   

Our team of quantitative analysts develop and implement predictive statistical models for sporting events (primarily football), and we combine the results of this research with reports produced by our team of sports analysts who provide in depth analysis of past and future matches.  

The data produced by this research is presented to our clients in software and web pages specifically customised for them by our software development team.  Our clients then use this information to help make decisions about  bets on sporting events.

Sports

Smartodds

Smartodds' headquarters in London, United Kingdom

Phil Whall

David Thompson

Richard Greene

Luigi Colombo

Paul Bayliss

The Data Analysis Team at Smartodds specializes in developing and refining predictive statistical models tailored for sporting events, particularly football. By integrating quantitative analysis with expert sports insights, the team produces comprehensive research and reports that guide clients in making informed betting decisions. Their findings are then customized and delivered through specialized software, ensuring clients receive actionable intelligence on match outcomes and trends.

Data Analysis Team

The Software Development Team at Smartodds is responsible for designing and building customized software solutions that present complex statistical analyses and predictive models in an accessible format for clients. Utilizing programming languages like Python, the team develops, tests, and maintains applications and web interfaces that enable clients to make informed betting decisions based on in-depth sports analysis. Their expertise ensures the seamless integration of research outputs into user-friendly platforms.

Software Development Team

The Application Support Team at Smartodds is responsible for ensuring the smooth operation and functionality of client-facing software applications. They provide technical assistance, troubleshoot issues, and assist clients in effectively utilizing data and reports generated by the company's predictive models and analyses. Their goal is to enhance client satisfaction and ensure seamless access to vital sports insights.

Application Support Team

The Leadership Team at Smartodds is responsible for setting the strategic direction of the company and ensuring alignment across all departments. This team, comprised of key executives, drives innovation and growth by overseeing the development of statistical models, analytical reports, and customized software solutions. They work collaboratively to enhance operational efficiency and customer satisfaction while adapting to the dynamic landscape of sports consulting and betting.

Leadership Team

The Product Management Team at Smartodds is responsible for defining and overseeing the development of the company's software and web solutions that showcase the statistical insights generated by the quantitative analysts. They work closely with both the Head of Data Operations and the software development team to ensure that the products align with client needs and effectively present actionable data on sporting events. By gathering user feedback and analyzing market trends, the team aims to continuously enhance the user experience and functionality of Smartodds' offerings.

Product Management Team

The Infrastructure Engineering Team at Smartodds is responsible for designing, implementing, and maintaining the underlying systems and networks that support the company's data-driven services. This team ensures that the infrastructure is robust, secure, and optimized for performance, enabling seamless access to the predictive models and analytical reports produced by the quantitative and sports analysis teams. By focusing on system reliability and scalability, they play a crucial role in delivering high-quality data solutions to clients.

Smartodds

Org chart

Teams

Data Analysis Team

Software Development Team

Application Support Team

Leadership Team

Product Management Team

Infrastructure Engineering Team

Offices

Smartodds

Org chart

Teams

Data Analysis Team

Software Development Team

Application Support Team

Leadership Team

Product Management Team

Infrastructure Engineering Team

Offices

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