Ben Shaw 🦍

Group Head Of Strategy

Ben Shaw is a seasoned marketing and strategy professional with extensive experience across various leadership roles in high-profile agencies and tech companies. Currently serving as Group Head of Strategy at Smarts since January 2026, Ben previously held the position of Chief Strategy Officer at MullenLowe UK from January 2024 to October 2025, contributing to the agency's recognition as the most-awarded within the Marketing Society. Prior roles include Vice President of Marketing Global at Unmind, where full-funnel marketing was led for a Wellbeing Tech competitor, and Strategy Lead at No Problem, focusing on gaming and film brand partnerships. Ben's earlier experience covers significant positions at BBH, including Chief Strategy Officer at BBH USA and Head of Strategy at BBH London, driving strategies for notable brands such as Audi, Burger King, and Tesco. Ben's educational background includes a MiniMBA and a Bachelor of Science in Psychology from Cardiff University.

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