Inês Lima

Inês Lima is a seasoned strategist with over 15 years of experience in brand building and marketing. Currently serving as the Comms Director at Smarts, they lead creative strategy for high-profile clients like Diageo and Booking.com. Inês previously held roles including Global Head of Content and Social Strategy at Kindred Group, where they drove significant increases in customer engagement. They have also consulted for major brands and led content strategies at prominent agencies. Inês holds an MBA in Marketing from FGV and has studied complex problem-solving methodologies at Schumacher College.