Michael Dare

Michael DaRe is an accomplished professional with extensive experience in brand management and public relations. Currently serving as President and Managing Director of Smarts since January 2021, Michael has previously held significant positions at Diageo from March 2011 to November 2020, including Global Head of Culture, Entertainment and Johnnie Walker Red Label, as well as roles in Global Influencer and Advocacy and Brand PR and Influencer Marketing. Prior to Diageo, Michael worked as an Account Director at Ogilvy Public Relations and Taylor. Michael holds a BA in Communications from Wilkes University, earned between 1999 and 2003.