Michael Purcell

Michael Purcell is an accomplished content and communications professional with extensive experience in various roles focused on content production, strategy, and public relations. Currently serving as Content Director and formerly as Senior Content Producer at Smarts since November 2016, Michael has collaborated with internal teams and clients to deliver timely and budget-conscious projects. Prior experience includes positions such as Senior Digital Content Consultant at JPR in Belfast, where Michael developed digital strategies and produced diverse content, as well as roles at Firefly IMC, Sports Fixture Systems, and Coca-Cola, showcasing a strong background in marketing, media, and event management. Michael holds a Bachelor of Science in Sports Science from the University of Ulster and has obtained multiple certifications in Public Relations and Digital Communication.