Ruth Sutherland

Ruth Sutherland is an accomplished marketing and communications professional with extensive experience in digital strategy, social media, and influencer marketing. Currently serving as the Global Director of Social Media and Growth & Strategic Partnerships Director at Smarts, Ruth is focused on expanding the client base and media networks in The Netherlands and key European markets. As a co-founder and CEO of PARO STORE, Ruth promotes sustainable fashion by supporting independent designers. Previous roles include Global Head of Culture Digital & Media for Johnnie Walker at Diageo, where significant achievements included the global launch of White Walker in partnership with HBO. Ruth has also held strategic positions at Mindshare and MediaCom, leading innovative campaigns for major brands such as Nike and Procter & Gamble. Ruth holds a Business Studies degree from Sheffield Hallam University.