Greg Birman is a seasoned marketing professional currently serving as the Sr. Demand Generation Manager at Smartsheet since August 2023, specializing in product-led sales and enhancing user experience. Previously, Greg held the position of Sr. Director, Marketing and Demand Generation at Annex Cloud, focusing on loyalty marketing to improve customer retention. As Marketing Director at SPINS, Greg achieved a significant increase in attributed revenue through effective demand generation strategies. Other notable roles include Marketing Director at Prime TSR and Associate Creative Director at Mabbly, along with senior positions at Oars + Alps and Lockton Companies. Greg's early career involved project management and business development at HERE. Greg holds a Bachelor's degree in Economics from DePaul University.
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