Michelle Bissonnette

Michelle Bissonnette serves as the Vice President of Global Marketing at smartShift starting May 2024. Prior to this role, Michelle held various leadership positions at Syniti from September 2019 to December 2023, including Vice President of Marketing & Communications and Vice President of Global Performance Marketing, where responsibilities included overseeing a multi-million dollar budget and managing a team of 20. Key achievements included transforming marketing budgets and driving strategic growth through performance measurement and market analysis. Previously, Michelle worked at IBM from January 2009 to September 2019, where roles included Program Director of North America Events and Performance Marketing, focusing on managing events, optimizing project execution, and enhancing lead generation strategies. Michelle obtained an educational degree from the University of Massachusetts Amherst.