Flo 'ElChikito' Gutierrez is a global creative marketing executive with 16 years of experience in the gaming and esports industry. From 2012 to 2015, they held multiple roles at Red Bull, including Digital Marketing Specialist and International Head of eSports and Gaming Marketing, where they developed and executed successful marketing strategies and events. They then served as Chief Marketing Officer at Team Vitality from 2019 to 2021, transforming the marketing department into a multifaceted team focused on brand growth beyond esports. Currently, Flo is the VP of Marketing at EVA - Esports Virtual Arenas and continues to drive innovation in the esports space.
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