Samuel Abraham serves as the Head of Marketing at Smartway since May 2023, focusing on enhancing retailers' margins by eliminating food waste. Prior to this role, Samuel held the position of Head of Marketing France & Account Based Marketing at iAdvize from February 2018 to February 2023, directing marketing strategies aimed at lead generation and optimizing customer experiences through a conversational platform. Samuel also worked as a Growth Hacker at iAdvize and was a Business Developer at Arenametrix from January 2017 to January 2018, where efforts to establish the American branch were made. Samuel holds a Master's degree in Marketing and Entrepreneurship from Audencia and attended Lycée La Martinière Duchère for preparatory studies.
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