Ashley Peterson is a seasoned professional in ecommerce and digital analytics, currently serving as the Senior Manager of Ecommerce for the Americas at Smartwool since May 2022. In this role, Ashley leads revenue forecasting and site merchandising efforts, collaborating with cross-functional teams to enhance digital customer experiences. Previous experience includes positions at JanSport and Volume Nine, where responsibilities encompassed digital analytics, SEO, and ecommerce performance optimization. Ashley's career began at Vail Resorts, where roles ranged from environmental affairs coordination to sales and customer experience. Educational background includes an MBA with a concentration in Marketing from the University of Denver and a BA in Environmental Studies and Spanish from Bowdoin College.
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