Michael Lopez

Michael Lopez serves as the Global Associate Creative Director at Smartwool, a VF Company, since October 2022, where responsibilities include leading the creative team and ensuring adherence to brand guidelines across various platforms. Previously, Michael was the Performance Design Lead at Structured, overseeing a team of designers and enhancing client brand experiences through email design systems. As a Senior Graphic Designer at J.Hilburn, Michael directed internal and external creative teams, developing comprehensive marketing materials. Earlier roles include Graphic Designer positions at Fource Communications Limited and the North Texas Commission, where brand identities and digital marketing assets were crafted. Michael began a creative career with freelance work and internships, culminating in a Bachelor of Fine Arts in Advertising Design from The Art Institutes, completed in 2014.