Peter Goeren

Peter Goeren serves as the Platform Manager at Smartwool since August 2020, overseeing dual-brand wholesale reporting for Smartwool and Icebreaker in the NAMR Region. In this role, Peter has developed effective pipelines using Microsoft Fabric and Power BI, managed a team to enhance marketplace value through Circanna and SPS relationships, and created user-accessible platforms such as SharePoint and branded content sites. Previously, Peter held various roles including Senior Sales Operations Analyst and Sales Operations Analyst, where responsibilities included managing wholesale analytics for external rep agencies and implementing Power BI from ERP products. Prior experience includes a contract B2B Coordinator position at VF Corporation, an Operations Coordinator role at Bath & Body Works, and several analytical positions across multiple companies. Peter holds a Bachelor of Arts in Communication and Media Studies from The Ohio State University and a Certificate from the Miami Ad School-San Francisco in Advertising Boot Camp.