Ron Barr

Ron Barr is an accomplished professional with extensive experience in the sporting goods industry, currently serving as Principal Agent for Smartwool since October 2024 and maintaining ownership of The Outside Group Inc. since January 1999. With a focus on brand development, Ron specializes in innovative sales techniques, team building, and strategic sales solutions for suppliers and retailers across Canada. In addition to working with brands such as Cascade Designs and Icebreaker since 2006, Ron has also held roles with Fischer Sports and SWIX, providing sales and service solutions in the premium sporting goods sector. Ron's educational background includes a degree in Sporting Goods Business and Business Administration from Sir Sandford Flemming College.