David Caton has a strong background in customer strategy, loyalty and retention within the telecommunications industry. With experience in companies like Virgin Media O2, giffgaff, and O2, David has held various leadership positions focusing on commercial aspects and customer acquisition. David's expertise includes managing below-the-line marketing communications, loyalty and retention strategies, and revenue-driving initiatives. David's educational background includes degrees in Business Studies, Marketing, and Lean Six Sigma Green Belt certification.