Berit Richter

Berit Richter is a Senior Cooperation Manager at smava GmbH since June 2019, responsible for managing the CRM Department, overseeing the Affiliate & Social Media Marketing Team, and analyzing performance across campaigns. Key competencies include email marketing utilizing tools like Marketo, Stripo, CrossEngage, and SendGrid, as well as social media strategy across platforms such as LinkedIn, Facebook, and Instagram. Previously, Berit held positions such as Project Management Intern at Omnea GmbH and Marketing Intern at TÜV Rheinland Asia, along with leadership roles in marketing at Students at Work. Berit holds a Master of Arts in Business Administration with a focus on Marketing from Fachhochschule Kiel and a Bachelor of Applied Science in Business Administration with a focus on International Management from Technische Hochschule Lübeck.