• SMCP

RB

Raphaelle Beraldi

International Store Planning Manager

Raphaelle Beraldi is currently the International Store Planning Manager at SMCP, overseeing store planning for brands such as Sandro, Maje, Claudie Pierlot, and Fursac since January 2023. Previously, Raphaelle served as Coordinatrice Store Planning for Parfums Christian Dior and gained experience in operational marketing for fragrance in Europe. Additional roles include a sales advisor at GROUPE BON MARCHÉ, an intern in strategic innovation planning at LVMH Fragrance Brands, and an intern focused on digital marketing strategy for FRIDOSA. Prior experience includes project management at Coty and partnerships and activity organization roles in non-profit associations. Raphaelle holds a Master's degree in Marketing and Brand Management from NEOMA Business School, complemented by a Master’s from ESIC Business & Marketing School.

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