JP Lim

JP Lim is currently the VP & Head of Marketing at SMDC, overseeing a comprehensive marketing strategy for over 80 developments. Previously, JP held significant roles such as Assistant Vice President for Corporate Communications at ACEN and Senior Manager for Corporate Marketing at Greenfield Development Corporation, where they successfully led corporate branding and communication efforts. JP's diverse experience includes serving as a Marketing Specialist and in various managerial positions across notable companies, where they executed impactful marketing campaigns and initiatives. They earned a Bachelor of Science in Commerce with a focus on Advertising Management from De La Salle University and completed an Executive MBA at the Asian Institute of Management.