SMG is home to retail media network specialist Threefold, award-winning commerce media agency Capture and the cloud based technology platform Plan-Apps, which has become the most widely used operating system powering commerce marketing and retail media in the UK.

After 15 years of connecting brands with shoppers at the point of consideration and buying, we are responsible for more than £1m in traded retail media per day and data learnings based on the performance of £1.25bn of historic media investment. Our independent, helicopter view of retail media means we are the leading market innovator. 

SMG is home to retail media network specialist, Threefold, who partners with retailers to turn them into media owners. Threefold currently runs five of the largest retail media networks in the UK, including Boots Media Group, Morrisons Media Group, Co-Op, The Very Group and Signet. 
 
The UK's leading commerce media agency, Capture, is also a part of the SMG family. Capture has unparalleled expertise in retail media with a 15-year track record and a client roster that includes brand giants such as General Mills, Kellogg’s, McVities, Weetabix, McCain, Mr Kipling, Red Bull, Yoplait, Kerry Foods and Taylor’s of Harrogate amongst others. From store shelf to the wider media universe, Capture is expert at leveraging data to drive works on behalf of brands to improve ROI. 

Plan-Apps, is SMG's proprietary software. It provides the technology, data and consultancy to facilitate growth from both sides. Plan-Apps has become the most used operating system for commerce and retail media optimisation in the UK powering brand campaigns for 95 of the top one hundred CPG brands.

Through working together with both brands and retailers to reach shoppers, we achieve transformative results.

Enterprise Software

Retail

SMG's headquarters in London, United Kingdom

This department focuses on managing client relationships and ensuring satisfaction across various media groups.

Client Management

This department manages relationships with clients, ensuring their needs are met and fostering long-term partnerships.

Client Relations

This department focuses on planning, executing, and optimizing digital media campaigns to enhance brand visibility and engagement.

Digital Media Strategy

The Client Management Team at SMG is dedicated to fostering strong relationships with clients across the retail media landscape. They work closely with brands and retailers, including industry giants, to understand their needs, strategize campaign initiatives, and leverage data insights from SMG's platforms. By providing tailored support and expertise, the team ensures optimal performance of client campaigns, driving measurable growth and enhancing overall ROI in the dynamic commerce marketing environment.

Client Management Team

The Marketing and Media Professionals team at SMG is responsible for developing and executing innovative marketing strategies that enhance brand visibility and engagement across various platforms. They leverage extensive data insights from retail media to optimize campaigns and ensure maximum ROI for clients, while also collaborating with retailers to establish effective media partnerships. By focusing on both digital and traditional media, this team plays a pivotal role in driving transformative results for brands within the rapidly evolving commerce landscape.

Marketing and Media Professionals

The Leadership Team at SMG drives the company's strategic vision and operational excellence across its diverse portfolio, which includes retail media networks, commerce media, and cloud-based technology solutions. Comprising key executives from various specialties, this team ensures alignment between brands and retailers, fosters innovation in retail media, and leverages extensive data insights to maximize performance and growth. Their expertise facilitates transformative results, positioning SMG as a leader in the UK commerce marketing space.

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Other teams

Client Relations

Digital Media Strategy

Client Management Team

Marketing and Media Professionals

Leadership Team