Lori C. is a seasoned marketing professional with extensive experience in digital marketing and technology strategy. Currently serving as the Senior Director of Marketing Technology at Smile Train since August 2019, Lori has led technology initiatives that enhanced customer retention by 15%. Previous roles include Director of Digital Marketing at INCOPRO, where digital marketing strategies were developed for brand protection solutions, and Marketing Manager for B2B List Services at Infogroup, focusing on lead nurturing and corporate branding. With early career experience in digital marketing management and special events coordination at Mohonk Mountain House, Lori has a strong background in campaign execution, customer relationship management, and optimizing user experiences. Lori holds a Bachelor's degree in Communication with a focus on Advertising Management from Marist University.
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