At the turning point in life of pregnancy, childbirth, and childcare, where the health of your children and family is the foremost priority, Smile Lab aims to be a brand name trusted and chosen with conviction among numerous options in the maternity and childcare market. Based on customers' trust, our final endpoint is the most cherished brand worldwide beyond Korea. 

We specialize in ovulation and pregnancy test kits that are integrated with our own mobile app, along with health supplements for women preparing for pregnancy and expectant mothers as our main target customers. In 2018, we overtook the world's No. 1 brand 'Wondfo' in Korean ovulation test market and ranked first with a 40-50% market share. We have continuously develop and manage it and secured about 80% market share in Korean ovulation test kit.

The app is offered free of charge with the purchase of our testers, enhancing accessibility for consumers. You already have consumers for ovulation and pregnancy test kits, but these days, most of ovulation and pregnancy test kits has owned app so if you add the service with the app, then your sales must be increased.

In Korea, through the app, we provide a community platform and a wide range of tips related to pregnancy and childbirth, fostering connections among users who are preparing for pregnancy together. We are not only selling the products through online, but we also have offline partners including GS25, Daiso, drug stores and also started discussing to entering Olive young. Even we collaborate with well-known brands like LG, Dyson, and Zojirushi to offer product promotions and sales.

Given that our products hold the No. 1 market share and brand recognition in Korea, we believe there is strong potential for mutual growth through collaboration.

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