Leonardo Silva

Leonardo Silva is a seasoned marketing professional with extensive experience in brand management and strategic marketing across various sectors. Currently serving as a Senior Marketing Analyst at Smiles since November 2021, responsibilities include overseeing brand communications, managing co-branded campaigns with GOL Linhas Aéreas, and developing strategies for product launches and promotional activities. Prior roles include positions at Pernambucanas, focusing on promotional mechanics and store openings, and at Miniso Brasil, where contributions involved overseeing store openings and brand positioning. Earlier positions included a Marketing Analyst role at Sascar and an internship in communication and events. Leonardo is pursuing an MBA in Marketing, Branding, and Growth at Pontifícia Universidade Católica do Rio Grande do Sul, with a foundational education in Hospitality Management from Universidade Anhembi Morumbi and Instituto Técnico de Barueri.