Macarena Moraga is a skilled professional with extensive experience in visual design and project management. Currently serving as a Senior Visual Designer at Smith since August 2025, Macarena has also held the position of Lead Project Manager at Hey Diseño since October 2013, where the focus is on crafting and developing comprehensive visual identities for various brands. Previously, Macarena was the UX Lead at SimpliRoute from March 2016 to August 2025, overseeing user experience design and architecture collaboration for a leading route optimization application. Earlier in the career, Macarena worked as a UX/UI Designer at SimpliRoute and in Sales and Marketing at TiquiTaca from June 2014 to April 2019. Macarena holds a degree in Integral Design from Pontificia Universidad Católica de Chile, obtained in 2012.
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