We are Redefining Brand Design through customer-centric strategy, innovation and creativity.

At Smith Design, our approach is grounded in a deep understanding of consumer behavior, culture and brand category trends.  We assume the role of brand steward, take the time to understand the complexities of each client's business, and help develop strategies that get to the heart of how their brand can uniquely meet consumer needs.  Armed with this knowledge, we create compelling insights, visual clarity and impactful design that result in significant gains for leading brands and connect with their consumers'​ emotions and aspirations.   

Our multi-dimensional, high performance team, delivers best-in-class design across many categories. Through the honed skills of our incredibly cohesive team and in partnership with our clients, we create designs and visual systems that personify the brand and help drive growth for your brand, product, or service.

Smith Design is a Certified Women Owned Business with 40 years of expertise with a central hub in Morristown, NJ.  Our state of the art facility and adaptive team offers a full suite of resources including a design studio, photography studio, professional kitchen, and behind the glass R&D.  These resources enable us to provide turnkey services to our clients that result in positive sales growth for your brand. 


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Smith Design

Smith Design's headquarters in Morristown, NJ, United States

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People (10)

Jenna Smith

Melissa Mullin Sadowski

Kenneth Kiger

Allen Gaoiran

Mike Doyle

Sara Bellog

Robert Vieira

Jason Schwerdt

Elana Iaciofano

Suzanne Trowbridge

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