Pannida Thawornsate

Pannida Thawornsate is a Senior User Experience Researcher at Smith Micro Software, Inc. since August 2023, where responsibilities include leading user research to enhance parental controls and inform product strategies with a significant market impact. Prior experience as Lead Researcher & Strategist at FRONTIS involved achieving substantial improvements in document preparation efficiency, user engagement for digital platforms, and road safety innovations, in addition to managing impactful tourism market studies. Pannida's earlier roles include market research at Ipsos and budget analysis at the Budget Bureau, preceded by internships focused on economic analysis in microfinance and sovereign debt. Pannida holds a Master's degree in Integrated Innovation for Products & Services from Carnegie Mellon University and a Bachelor of Economics from Chulalongkorn University.