Rachele Cermak

Rachele Cermak has a diverse work experience in various industries. Rachele is currently the Director of Marketing Technology & Analytics at Smith Micro Software, Inc., where they have authored a measurement strategy considering privacy regulations and evaluated MarTech platforms to improve measurement capabilities. Prior to this, they worked as the Director of Analytics at NordicClick Interactive, where they streamlined the agency's web analytics service offering and conducted market competition analysis. Rachele also has experience as a Marketing Manager at Keefer Court Food, Inc., where they monitored Google Analytics and AdWords and reported on conversions and keyword rankings. Additionally, they have worked in roles such as Creative Coordinator at the Minneapolis Farmers Market, On-site Customer Support at the Minneapolis Farmers Market // CMVGA, and Online Brand Coordinator at Untiedt's Vegetable Farm, where they were responsible for managing social media, designing advertisements, and creating website content. Rachele has also volunteered as a Community Manager for the National Poetry Slam and gained experience in web development and editorial through internships at Alive Arts Media // Alive Magazine and the National MS Society.

Rachele Cermak completed their education at the University of Minnesota from 2004 to 2008, earning a Bachelor of Arts degree in Journalism, Video Production, and Communications. Rachele also holds additional certifications, including the Google Ads - Measurement Certificate obtained in October 2021, the Google Analytics certification obtained in October 2015, and the Google Ads Certified certification obtained in December 2012.