James B. is a British-educated industrial designer and developer with 20 years of experience guiding products from initial concept to production. Currently, they serve as a Senior Industrial Designer at Smith Optics and are the founder of Buckyrides.com, a cycling routes and gear website. James B. is pursuing a Master of Arts in Design Research at The Ohio State University, a BSc (Hons) in Product Design & Development from The University of Salford, and a Master of Business Administration from Bellarmine University. Their expertise encompasses industrial design, early-stage development, and a comprehensive understanding of user needs, resulting in high-quality product designs and strategies that distinguish brands in the market.
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