Tracy Bacher is an experienced professional currently serving as an Assurance Senior and Giving Back Planning Specialist at Smith + Howard since February 2024. Prior to this role, Tracy held the position of Senior Auditor and Marketing Manager at JMM CPA from September 2019 to February 2024. Tracy's career began at Synovate, where a solid foundation in market research was established as a Market Research Senior Project Director and Team Leader from March 2000 to October 2012. Tracy's early experience includes a role as a Marketing Assistant at Benefit Planning Associates from 1998 to 1999. Educational qualifications include a Master’s degree in Integrated Marketing Communications from Roosevelt University and a Bachelor’s degree in Marketing and Business Administration from Illinois State University.
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