Misbah Basar

Misbah Basar has extensive work experience in digital and e-commerce roles. Misbah is currently the Head of Digital at Smith&Smith, a position they have held since November 2022. Prior to that, they worked as a Digital Development Manager at Laser Group Services Ltd from August 2021 to November 2022. Before that, Misbah was a Digital Strategist at J. A. Russell Ltd from October 2020 to August 2021. Misbah also has experience in e-commerce and digital marketing roles at Ideal Electrical Suppliers New Zealand, where they held various positions such as Ecommerce & Digital Marketing Manager, Ecommerce Manager, and Marketing and Communications Executive from 2016 to 2020. Earlier in their career, Misbah worked as an Information Advisor at Auckland University of Technology from April 2012 to June 2016.

Misbah Basar studied at Auckland University of Technology from 2008 to 2013, where they obtained a Bachelor of Business (Bbus) degree with a focus on Marketing and Business Information Systems.