John Perell

John Perell is an experienced professional in strategic development and membership management, currently serving as the Director of Strategy and Member Experience at the Smithsonian Institution since July 2013. In this role, John oversees the Friends of Smithsonian membership program, which boasts 75,000 members contributing approximately $12 million annually. Prior to this, John held various leadership positions, including Director of Market and Product Development and Account Director at The Lukens Company, where responsibilities included product development, strategic marketing, and managing integrated marketing efforts. John also contributed to the American Red Cross as Manager of Direct Marketing, leading program design and analytics, and earlier in their career, managed mail production for several non-profits at Production Solutions. Academic qualifications include participation in the University of Chicago's Summer Institute on Field Experiments and study at Cazenovia from 1986 to 1988.