Roberto Sarjoo

Roberto Sarjoo has a diverse range of work experience spanning over two decades. Roberto is currently working as the Senior Director of Marketing at Smooth Commerce, where they oversee all digital and traditional marketing, communications, and public relations activities. Prior to this role, Roberto served as a Part-time Professor at Centennial College, teaching Restaurant Marketing and Media.

From 2018 to 2022, they were the Director of Marketing and Communications at Restaurants Canada, the largest association for the foodservice and hospitality industry in Canada. In this position, Roberto provided leadership on strategy, brands, relationships, budgets, and projects, working to develop strong strategic relationships with industry stakeholders.

Before joining Restaurants Canada, Roberto worked as the Marketing Manager for Franchisee Programs at Pillar To Post Home Inspectors, the largest home inspection company in North America. Roberto was responsible for implementing and managing various local marketing initiatives, refining franchisee start-up campaigns, and overseeing digital content on multiple platforms.

In their earlier career, Roberto held the role of Marketing Manager at The Putting Edge Corporation, where they developed and managed marketing and promotional activities for locations across North America. Roberto successfully transitioned from traditional print media to online and social media platforms, resulting in increased reach and lower costs. Roberto also played a crucial role in developing a new SEO-friendly website and implementing in-store promotions using digital channels.

Additionally, Roberto served as the Marketing Director at M.A.D. Evolutions from 2006 to 2013, and as a DJ and Audio Tech for NatandMarie.com, Canada's first live streamed web series on Internet News and Web Culture, from 2010 to 2013.

Their earliest work experience was as an Assistant Manager at the Putting Edge Fun Center from 1999 to 2005.

Overall, Roberto Sarjoo has a strong background in marketing, communications, and public relations, with a focus on digital strategies and relationship building. Their experience spans various industries, including hospitality, education, and home inspections.

Roberto Sarjoo attended Sheridan College from 2002 to 2005, where they pursued a degree in Marketing Management. During their time at Sheridan College, their field of study focused on marketing. In December 2021, Roberto obtained a certification in Brand Leadership: Building Brand and Culture from LinkedIn.