Set up in 2017, Smooth Sales bridges the gap between board-level 'slideware' and ground-floor execution specialising in leading GTM Value Creation and Sales Transformation mandates for PE-backed and investor-owned businesses. Operating on 6 –36 month outcome-based contracts, I specialise in turning high-level strategy into reliable revenue engines, ensuring talent is developed, GTM motions are institutionalised and investors receive the clear, data-driven reporting they require for exit-readiness.

I don't just 'coach sales teams'. I re-architect the revenue engine to drive EBITDA uplift and exit-readiness. Whether it's building a GTM function from the ground up, Sales transformation or integrating sales cultures post merger, I focus on:

► Translating investor strategy into measurable, communicable actions. 
► Institutionalising performance with repeatable sales motions & enablement frameworks that outlast my tenure 
► Stakeholder engagement with clear communication & reporting 

Ask me about the Sales Healthcheck or CRO fact finder, two tools developed to swiftly evaluate any commercial organisation on 07739 935422

Core Skills -
GTM strategy & Execution I Value Creation I Revenue Enablement I Sales Transformation I PE Stakeholder management I CRO advisory I Value Creation Planning (VCP) I M&A Sales Integration I EBITDA Growth I Change Management I Salesforce I Sales Process Optimisation

Ideally located with easy access to London, Heathrow & Gatwick with a proven ability to quickly get up to speed for outcome based contracts from 6-36 months. 

Typical clients are Private Equity invested businesses, recent acquisitions or businesses undergoing strategic change.

Smooth Sales

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Smooth Sales

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