Dayo Samuel is a skilled User Experience Designer with extensive experience in design facilitation, user research, and branding, currently working at Smplicare since May 2022. Previous roles include Consulting UX Designer and Web Designer at Rare Rubies, Research & Curriculum Design Director at Digital Abundance Holding Limited, and Co-founder/Product Manager at DSRM Innovations Limited, focusing on mental health for entrepreneurs. Dayo also served as an Adjunct Lecturer at Mountain Top University, educating over 200 students in branding and graphic design. As the founder of Nigeria Podcast Network, significant contributions were made to the adoption of podcasts in Nigeria. Other notable experiences include leading design teams at Audacity2Lead Media and serving in various design roles across several organizations, paired with a solid educational background in Industrial Design and certifications in Family Systems Engineering, Neurolinguistic Programming, and Life Coaching.