Founded in 2007, SMPR is a strategic research consultancy based in Sydney, Australia.

We specialise in bespoke market research for service sector clients across Australia and the Asia Pacific region. We enjoy wrapping our minds around the wealth of challenges faced by service sector organisations, and helping our clients to succeed in a competitive environment that changes at lightning speed. Our projects range from: strategic to tactical, from straightforward to complex, from routine to unfamiliar, and from large to small.

Our expertise encompasses such diverse industries as Communications, Digital and e-commerce, Energy, Entertainment, Financial Services, Health, Housing, Retail, Roads & Transport, Tourism and Water. 

We work with all kinds of organisations, including Large Corporations, SMEs, Government Departments and Agencies,  Advertising Agencies, Start Ups and Not-for-Profits.

Our aim is to provide market research that illuminates, clarifies and guides our clients to make better business and marketing decisions. We thrive on challenges and are unafraid of working through problems that are complex or unfamiliar.

We are a small team of senior researchers, with an established network of specialist and freelance research consultants to expand our resources when necessary.

SMPR

Org chart

Teams

Offices