Edy MacDonald

Edy MacDonald is a seasoned professional in market research and social science, currently serving as the Principal Market Research Specialist at SMUD since May 2022, focusing on achieving the organization's carbon zero goal by 2030. Prior experience includes a role as Business Intelligence Manager at CNET, where data-driven analysis supported business growth, and Manager of Social Science at the Department of Conservation, where Edy founded a multidisciplinary team to conduct in-depth social science research. Notable positions also include Head of Visitor Insights at the Museum of New Zealand Te Papa Tongarewa, overseeing audience engagement strategies, and Manager of Visitor Experience at Wellington Zoo. Edy holds a PhD in Environmental Studies from Victoria University of Wellington, an MA in Psychology from San Diego State University, and a BA in Psychology from UC San Diego.