Ryan Braas is an experienced professional in product development and customer experience, currently serving as the Product Development Supervisor for Community Energy Services at SMUD since February 2017. In this role, Ryan oversees the design and implementation of various products and programs, emphasizing strategic direction and customer research. Previously, as a Sr. Program Manager within Customer Experience Delivery at SMUD, Ryan led product strategy and managed the successful launch of the SMUD Energy Store, which earned the 2019 SEPA Public Power Utility of the Year award. Ryan's background includes roles as a Customer Experience Analyst at Gap Inc., an Associate Strategist at Sterling-Rice Group focusing on brand strategy and innovation, and a Sr. Research Analyst at Marketing Evolution, managing large-scale marketing measurement studies. Ryan holds a Bachelor of Science in Business Administration with a concentration in Marketing Management from Cal Poly Orfalea College of Business.
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