Smyths Toys Superstores are a leading provider of children's entertainment products and trade from over 100 stores throughout the UK and Ireland. 

Our stores are bursting with fun and excitement and offer the latest and greatest range of toys, video games, outdoor, baby, and pre-school products. We pride ourselves on offering the most competitive prices on the best possible selection of products and stock everything from dolls and action figures to baby products, video games and playsets. 

As the fastest growing toy retailer in the UK, we recognise the importance of putting our customers first and aim to achieve this through offering the best service at the best possible prices, all served through our unique brand of fun. We know that the best way to deliver this service is through the strength of our staff and we are constantly on the lookout for new members to join our team.

In 2018 we acquired Toys R Us in Germany, Austria and Switzerland, adding a further 90 stores across central European. This brings our total number of stores across Ireland, the UK and Europe to over 200. There’s never been a better or more exciting time to join Smyths Toys.

We have a number of exciting job opportunities available which represent an excellent opportunity to join a highly successful and dynamic organisation with significant growth plans. Areas in which we recruit include Marketing, Buying, Logistics, IT, Customer Service, Accounting and Payroll functions, and Store Managers and Sales Assistants.

There is promotional potential in all roles and we are seeking employees who are passionate, have the ability to work hard and have a strong desire to understand how the retail business works.

Retail

Toys

Video Games

Smyths Toys Superstores

Smyths Toys Superstores' headquarters in Galway, Ireland

Bobby Bell

Jenny Haywood

Mark D.

Sarah McDonagh

The Management Team at Smyths Toys Superstores is responsible for overseeing the strategic direction and operational efficiency of the company. They coordinate between various departments such as buying, logistics, finance, and IT to ensure the seamless delivery of products and services. This team drives initiatives to optimize customer satisfaction, enhance store performance, and implement growth plans across the UK, Ireland, and Europe. By fostering a collaborative environment, the Management Team enables Smyths Toys Superstores to maintain its position as the fastest growing toy retailer in the region.

Management Team

The Marketing Team at Smyths Toys Superstores is responsible for creating and executing strategic marketing initiatives that drive customer engagement and sales across our extensive range of children’s entertainment products. This team plays a crucial role in managing digital marketing campaigns, maintaining web content, executing advertising strategies, and overseeing the brand’s presence in both European and UK markets. They ensure our competitive pricing and exciting product offerings are communicated effectively through various digital and traditional channels, enhancing our brand’s visibility and appeal to families and children.

Marketing Team

The Human Resources team at Smyths Toys Superstores is responsible for managing the recruitment, onboarding, and training of new employees to support the company's rapid growth across the UK, Ireland, and Europe. They develop and implement HR policies, maintain employee records, oversee benefits and compensation, and ensure a productive and positive work environment aligns with the company’s fun and customer-focused culture. Additionally, the team handles employee relations, compliance with labor laws, and fosters professional development opportunities for all staff members.

Smyths Toys Superstores

Org chart

Teams

Management Team

Marketing Team

Human Resources

Offices

Smyths Toys Superstores

Org chart

Teams

Management Team

Marketing Team

Human Resources

Offices

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